I decided to make and sell medical alert bracelets as i found a gap in the market for them. Medical alert bracelets do exist however, in my opinion they are all way too bulky and ugly! I have a few crystal bracelets and LOVE the aesthetic of them so i thought why not make them into a medical alert form so that they serve an important purpose as well as being pleasing on the eye. I personally have been suffering with kidney disease for 20 years and am now suffering with kidney failure so i know all too well how important these bracelets can be in alerting medcial services about a medical condition or important medication one is taking.